Consumer goods can be anything from everyday necessities to luxury items nevertheless these items serve to satisfy the consumer needs and preferences. The consumer object that I will focus on is my COROS watch.
As I started getting more into fitness and running last year, I decided to look into buying myself a running watch during Cyber Monday 2023 as a Christmas gift to myself. After much research I decided to purchase a watch from COROS, they are a “performance sports technology company that helps athletes train to be their best” (“About Us.”). I ordered the COROS Pace 2 in white with the silicone band from Amazon as they had the best deal at $179.
I was convinced to buy this watch because it is advertised as the “lightest GPS watch on the market” to consumers who do not want to compromise performance for a heavier and uncomfortable watch (Amazon). The lightness is an appeal. The watch dimensions are 42 x 42 x 11.7 mm with a weight of 36 grams. The screen display of the watch is an “always-on memory LCD” (“Coros Pace 2 GPS Watch.”).
The watch is not a touch screen. The main way to access the different features is by dialing on the top right side of the screen or by pressing the button on the bottom right. The watch offers features such as GPS tracking, heart rate, sleep monitor, compass, find my phone, and fitness analytics. The watch provides a selection for specific activities like indoor running, track running, pool swimming, gym cardio, and strength training to help track activity data accurately. Once an activity is completed the data can be viewed on the COROS app which is connected via Bluetooth.
Regarding the packaging, the watch comes in a small box with a minimal design. Inside the box are the watch, the charging cable, and a user manual. The box’s design presents the brand as modern because the only design on the front is the watch itself. I feel the minimalist design aligns with what the brand stands for which is performance and innovation.
The COROS Pace 2 was assembled by Guangdong COROS Sports Technology Joint Stock Company which is located in China. However, I could not find specific details regarding the labor required to produce any COROS products.
Amazon sells COROS products from COROS Wearables which has its business located in California. When purchasing my watch, I chose the standard shipping, so it took seven days to arrive. The business location is approximately 2,793 miles away from my home. However, this does not take into account the country of origin which is China. Also, these miles do not account for any stops or other packages that the Amazon driver had to take throughout delivering my package.
Now as consumers we receive a tracking link by Amazon after the distributor has shipped the item. I was hoping I would still be able to see all the tracking information from my Amazon order that contained the COROS watch, however, I think because it has almost been a year, and the product has been delivered the tracking link is no longer available. The tracking link would have provided good insight on where my package was moved onto another vehicle, as shipping a package across the country it is likely the package will be on different vehicles with different drivers. As an occasional online shopper, I feel that consumers all checking up where their packages are because we want to have our package as soon as possible.
Works Cited
“About Us.” COROS, us.coros.com/about. Accessed 4 Oct. 2024.
Amazon.Com: Coros Pace 2 Sport Watch GPS Heart Rate Monitor, 20 Days Long Battery Life, Barometer, Lightweight, Strava, Training Plan, Navigation, Sleep Track, Swim, Bike, Run, Strength, Treadmill-White Silicone : Electronics, http://www.amazon.com/COROS-Barometer-Lightweight-Navigation-Treadmill-White/dp/B08GPCZ4C9. Accessed 4 Oct. 2024.
“Coros Pace 2 GPS Watch.” GPS Watch, coros.com/pace2#:~:text=COROS%20PACE%202%20is%20the%20ultimate%20training%20partner%20for%20athletes. Accessed 4 Oct. 2024.
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