
As I was home for Thanksgiving break, I took the opportunity to complete this final short assignment. Shopping on Black Friday has been a tradition that my mom, sister, and I have upheld. We stayed consistent visiting Woodbury Commons for a few years. Last year, I decided to work on Black Friday but then realized I was not getting paid time and a half. This year, I continued the tradition with my family in going to Danbury Mall in Connecticut. This mall is twice the size of Woodbury with twice the amount of stores. On my Christmas list is a pair of white Adidas sneakers, specifically the “Forum Low Shoes.”
During the first experiment, I had feelings of excitement and anxiousness. With Christmas being right around the corner, shoes sell out fast. Everyone wants to rock the newest look, myself included. Adidas sneakers have been around for a long time and the number of styles they come in is incredible. The shoe I wanted was presented in the color of “Cloud White” which had lace closure, leather upper, textile lining and a rubber outsole. I started on the Adidas website and then moved to Amazon, DSW, then Footlocker. My goal was to find the same shoe for the lowest price. I thoroughly enjoyed getting to check out each website and compare prices and reviews. This process was done from the comfort of my own bed at home, in pajamas, under a cozy blanket.
During the second experiment, I felt eager to visit the Danbury Mall to explore my shoe options. The only store that was available to me in person that I visited online was Footlocker. This store was extremely overwhelming along with exceeding the maximum amount of people allowed in the store at once. I like my in-person shopping experience to feel calm and relaxed. Spending 45 minutes browsing felt rushed in this environment. You always feel like you are in someone’s way along with my family pressuring me to decide on what to buy. As I am browsing in the Adidas section, an employee came up to me once every five minutes to ask if I needed help. Granted, I never found the same shoe and did need help, but wanted to experience browsing on my own. After the 45 minutes were up, my family was begging me to leave the store so we could continue with the rest of our shopping.
The first experiment was much more enjoyable and successful than the second. I was able to take my time scrolling through websites than I was standing in the middle of chaos. I did not have the stressor of my family waiting for me along with feeling I had to make a purchase when I entered the store. There is an unsatisfying feeling when you walk out of a store without buying anything. I wasted time when I could have been searching elsewhere. My family did not want to leave me in a store by myself due to the commotion of Black Friday. I did not have the luxury of comparing prices or reviews. I like to investigate the logistics to know if the shoe is worth buying. I understand I am physically present in the store to try on the shoe and there is a risk of getting the wrong size online. I have bought so many shoes online that I am willing to take that risk. I felt peaceful when no one was bothering me during my shopping.
If I were in an environment that was more tame than Black Friday, I would agree with Guriel that we should do more browsing. However, in this experience, I preferred scrolling. I did not meander from my goal and scroll on meaningless websites for hours. I made a priority to stick to one pair of shoes without being sucked into other websites or ads. I enjoyed playing out both experiments along with solidifying my love for shopping.









